Carl F. Bucherer To Sponsor "City By City" Travel Show

Swiss watch brand Carl F. Bucherer will be helping avid travelers get the pulsebeat on locations around the globe, thanks to its role as official sponsor of the television travel show "City by City".  The show is a feature of the Austin, Texas-based ON Networks, with whom Carl F. Bucherer has signed a sponsor agreement for 30 episodes.  

The first eighteen "City by City" episodes will acquaint viewers with a variety of cities across the European continent, while a second series will focus on Asian locales.  Drawing much of its information from the knowledge possessed by local inhabitants, "City by City" will put a spotlight on current affairs as well as  restaurants, clubs, and other desirable entertainment venues.  For the Lucerne-based Carl F. Bucherer brand, the show should provide an excellent opportunity to forge relationships with dedicated travelers and employ the show as a vehicle for its marketing efforts.  Already, the City by City program has garnered several hundred thousand viewers in both Europe and the United States.  

“With City by City, ON Networks is aiming at modern individualists and inherent explorers in a unique way. Wherever these people stay in the world, they have digital contact with their environment. We, too, are identifying with this future-oriented, independent behavior and spirit of innovation in our everyday work, through the creation of our incomparable timepieces,” commented Bruno Jufer, Executive Vice President of Marketing for Carl F. Bucherer.