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The brand for Swatch has remained strong over the years and the colorful, simple designs are also updated to reflect the latest fashion trends. Swatch watch has achieved great success in a relatively short history. It was launched in 1983. Synthetic materials were used for the watch cases as well as a new ultra-sonic welding process and the assembly technology. Swatches watches were always perceived as a trendy watch using good quality plastics, funky designs for every outfit and a certain sporty quality. Since then Swatch has expanded to include dress watch designs. This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world watch market.
The Swatch Group has released its Half-Year Report 2010. Among other points of interest, the report notes that sales growth has been strong at +17.7% in the Watches and Jewelry sector despite continued capacity bottlenecks and less than favorable exchange rates.
Swatch Group Obtains Burri SA Watch Division, Sells Michel AG To Ferton HoldingThe Swatch Group will acquire the watch components division of Burri SA, a company possessed by Ferton Holding SA which has been a supplier of components to Swatch Group companies for years. As part of the deal, Swatch will obtain the Burri factory
Nivarox-FAR Factory To Unify Watch Component Manufacturing ProcessesNivarox-FAR, an important manufacturer of components for the mechanical watch industry, is in the process of creating a new production facility which will integrate numerous technologies within a single location. Set to be completed in June of 2009,
