Corum And Other Watch Brands Focus On High-End Consumers To Offset US Economy And Rising Precious Metal Costs

With the cost of precious metals continuing to soar and the US economy shaky, watch manufacturers are increasingly adopting a strategy that focuses on high-end products to capture the business of the most affluent clientele.  Swiss watchmaker Corum is emblematic of this approach, and since 2005, the brand's average price point has climbed from $6,000 to $14,000.  

"With the economy teetering, the high end is where people are going to be," commented Michael Wunderman, President of Corum USA.