Lorena Ochoa And Rolex Yacht-Master At Evian Masters 2008

The long association of Rolex with the prestigious sport of golf and continues in the 2008 Evian Masters event, where an Oyster Perpetual Yacht-Master watch in stainless steel and 18K yellow gold graced the wrist of 26-year old Mexican phenom Lorena Ochoa.  Ochoa, a professional player since 2002, earned a Rolex Player of the Year award in 2007, and has a top spot in the Rolex Rankings.  2007 was a fantastic year for Ochoa overall, which saw her claim a major at the British Open at St. Andrews, and become the first female golfer to surpass the $4 million mark in a single season.

Rolex is all but synonymous with the world of professional golf, where its famous five-point crown is a dominant symbol.  Many golf legends have been Rolex ambassadors, including Arnold Palmer, Gary Player, Jack Nicklaus, and Annika Sorenstam.  Among the many reasons this brand is so tied to the sport of golf could arguably be the inherent durability of Rolex mechanical movements, whose historically robust design and construction make them among the safer choices to endure the violent G-forces of a golf swing. 

At Baselworld 2008, Rolex introduced their new Oyster Perpetual Day-Date II watch, a platinum or 18K gold timepiece which incorporates the brand's shock and magnetism resistant Parachrom hairspring in conjunction with a new Paraflex shock absorber; these elements promise to further increase the already legendary reputation of Rolex movements for durability.