Blancpain Opens New Watch Boutique In Zurich, Switzerland

Blancpain, the world's oldest watch manufacture, is opening a new boutique in its native Switzerland.  The boutique, which offers 100-square meters of space across two floors is located in Zurich, on the corner of the upscale Bahnhofstrasse shopping mile and the Paradeplatz.  

The new Zurich boutique becomes the second Blancpain exclusive store to be located in Switzerland.  Designed to highlight the impressive history of the Blancpain brand which stretches back to 1735, the facility treats visitors to a luxurious yet dignified
atmosphere.  Fine woodwork, furniture which has been elegantly streamlined, and architectural elements which present an aura of quality and serenity all encourage relaxed enjoyment of the extensive Blancpain watch collection, as well as the cultural and horological aspects of the prestigious Swiss watchmaker.