Ralph Lauren Watches And Jewelry To Debut At SIHH 2009

In 2007, Ralph Lauren Polo and luxury group Compagnie Financiere Richemont SA--owner of such famous watch brands as A. Lange & Sohne, Cartier, and IWC--formed the Ralph Lauren Watch and Jewelry Company to offer a range of exclusive watches and jewelry under the famous designer's label.  Now, a joint press release issued by Richemont has revealed that the firm's first watch collection will be ready for official presentation at the 2009 Salon International de la Haute Horlogerie (SIHH) in Geneva on January 19-23.  

“I have waited a long time to create and introduce timepieces that I feel exemplify the ultimate in luxury and quality," said Lauren, the Chairman and CEO of Polo Ralph Lauren Corporation.  "Richemont shares that understanding and has the global reputation and experience to fulfill these shared goals.  I have the highest confidence that this unique partnership will be tremendously successful and an important part of our global luxury accessories strategy."

Johann Rupert, Executive Chairman of the Richemont Group stated, “I have long admired Ralph Lauren.  His impeccable taste, style and attention to detail are unique.  These factors, combined with Richemont’s expertise in jewelry and watches has led to a fascinating business venture.  Jointly, we aim to create a new luxury business, which I am confident will develop into a world leader.  This is an exciting partnership and I am very happy to work with Ralph Lauren on this project. I am very enthusiastic about the timepieces we will be unveiling at SIHH 2009.?

For Compagnie Financiere Richemont SA, the relationship with Polo Ralph Lauren represents the first occasion that the luxury conglomerate has joined forces with a fashion designer.  On the other hand, the launch of the new product line is Ralph Lauren's debut into the world of fine timepieces and jewelry.  Both partners possess a 50 percent stake in the company.