Bozeman Watch Company Counters Trying Economy With Emphasis On Long-Term Growth And Relationships

In the midst of a troubled world economy which has motivated a range of companies within and outside of the luxury industry to make painful cuts, the Bozeman Watch Company has chosen to take a different approach.  

“Instead of panicking about the lack of opportunities or sales, our philosophy is to spend time understanding the market and our position to best make decisions not out of fear, but that are in line with our best business principles," said Christopher Wardle, founder of the Montana-based watch brand.  "Cut back on your personal expenditures so you can reinvest in your plan, your people, and your infrastructure. What better time to recruit talented employees and to invest in new machinery or property, than now when U.S. businesses and the economy need it most. Support your fellow business owner and entrepreneurs and they will remember who supported them when times were hard. It is more than spending; it is investing in partnerships and relationships when it counts most.”

Putting its money where its mouth is, Bozeman Watch Co. has significantly increased its workforce, added a 401K plan, and offered employees a comprehensive Blue Cross & Blue Shield plan with low co-pays that includes medical, dental, and prescription coverage.  Bozeman has also been busily acquiring new space and equipment to bolster its manufacturing capabilities.  

These measures are all equally important, according to Wardle, who collected watches for years prior to founding the Bozeman Watch Company in 2005.  The entrepreneur sees the current economic situation not as a hindrance, but an opportunity to forge a strong market presence for the future.  Wardle continues, “Why shrivel up when so much opportunity exists?  Make a better product, treat your clients with more personal respect than ever, focus on improving the way your business runs and improve your employee base so when the dollars start to flow more freely again you will be in a very advantageous position."

The Bozeman Watch Company's proactive attitude seems to be paying dividends.  Indeed, in 2008 the firm has seen a sales increase of 33% compared to the previous year.  Wardle's long-term goal is to establish Bozeman Watch Co. as America's premier timepiece manufacturer.