Swatch Art Peace Hotel To Showcase Breguet, Blancpain, Omega, And Other Luxury Brands

Breguet, Blancpain, and Omega will be among the luxury watch brands featured in dedicated boutiques at the Swatch Art Peace Hotel, a grand new project being undertaken by the world's largest producer of finished timepieces, and China's Jin Jiang Group, a giant in the hotel and travel industry. 

The Peace Hotel, located at the address of Bund 19 at the intersection of Nanjing Road and the Bund, is widely considered the the most famous landmark in the old Shanghai financial district.  Restoration is currently taking place, with completion planned for the latter half of 2010.

Nick Hayek, CEO of The Swatch Group, stated, "the Swatch Art Peace Hotel is a symbol for the continuous development of the Swatch Group brands not only in China but in the whole world ?we continue investing heavily not only in our production facilities or our distribution network, but also into new innovative projects such as this one."

In addition to a range of luxurious boutiques on the ground floor, the Swatch Art Peace Hotel will provide a striking showcase for works by a range of contemporary artists.  The various watch boutiques will be distinguished by design themes that are harmonious with the overall theme of the Swatch Art Peace Hotel.