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TAG Heuer will soon have the celebrity influence of actor Leonardo DiCaprio behind its product line. DiCaprio, star of such films as "Titanic", "Gangs of New York" and "Blood Diamond" signed a three-year agreement with the Swiss watch brand to promote several of its timepieces worldwide, among them the Carrera Day-Date Chronograph. DiCaprio will be part of TAG Heuer's celebrity lineup in the "What Are You Made Of" ad campaign, which includes such individuals as golf superstar Tiger Woods and actress Uma Thurman. DiCaprio was selected to replace Brad Pitt, whose six-year contract with TAG Heuer expired in December 2008.
According to TAG Heuer, the proceeds obtained from specific products as well as some of DiCaprio's own royalties will support one of the several environmental organizations which the famously eco-conscious actor is involved with.
